Drive Visibilty and Action with Digital Marketing
Leverage Your Website with Digital Marketing Services
Once you have a great website, it’s time to make sure people see it so they can become leads. You can be found on search pages, in Google's local pack, through digital ads, in social media sharing and by getting leads onto your email marketing list. At mhcDesign, we focus on marketing efforts that directly involve your website.
Search Engine Optimization (SEO) for Targeted Visibility
If you invest in a website and no one can find it, you have just wasted your money. People are searching every day for a business like yours. Using the power of Search Engine Optimization, you can increase the likelihood of people seeing your website on search results. mhcDesign can optimize your website so the right people are knocking on your door regularly. This includes:
The basis of standard SEO involves growing your website authority in search engines by working on several key areas: technical qualities of your website, content structure, content meaning and keywords, and links from high quality websites to your website. All four of those areas need to be worked on over time and brought into sync for search engines to be able to access your content and understand who needs your website.
Standard SEO does apply to local search engine optimization. But local search involves more than standard SEO. Local SEO is focused on local businesses. When someone searches for a solution with the intent of finding a local business to hire or buy from, Google serves up a special search “3-pack” section of nearby businesses above the standard search results. It is easier for a business to rank locally than nationally. (Yay!) But even so, it’s still something that you need to work at.
Blog Writing for SEO and Brand Awareness
Blog articles are a key way to build traffic and client appreciation at the same time. Double-dipping! Google likes it when you’re helpful.
People want answers. They go in search of them. How many times do you run to Google each day? If potential clients find answers on your blog, you just earned their respect. Your blog post brought them to your site and now they can enter your sales funnel.
mhcDesign can make sure you’re on a consistent schedule with a blog post once a week or once a month — consistency is key here. Over time, blogging is a sure way to make progress in search visibility while raising your authority and brand awareness in your industry.
Use Landing Pages for Specific Types of Traffic
Build Your Service Area with Location Pages
If you are a service area business (you don’t have a storefront but travel to service a geographic region), this is a great way for people to find you locally. Did you ever see a website with a small list of towns they serve? That alone will not get the attention of Google. But, if town names have a link to a town-specific page, that has the potential to deepen Google’s understanding of who you serve and get you shown to a wider audience.
High-Converting Landing Pages for Digital Ads
When you invest in digital ads, it’s important to direct people to a great landing page. This way, you can more easily convert them without distraction. Clear content and design along with an understanding of your target market will make a difference in converting leads from your ad. Often you will spend less on ads if your page is optimized for the ad search term and market.
Lead Magnets: Attract People Who Value Your Insight
Build an Email List of Qualified Prospects
Lead magnets are short pieces of special content like checklists, cheat-sheets, step-by-step instructions or worksheets that attract people who value your insight. Grow your email list by offering a lead magnet freebie to download in exchange for someone’s willingness to subscribe to your emails. When your email campaign with helpful tips lands in their inbox, it creates familiarity and trust.