Logo for Non-Profit
For Age-Friendly Rhode Island
One central mission of Age-Friendly Rhode Island is to create partnerships between community members, local organizations, businesses and government. They work to help older Rhode Islanders enjoy a vibrant life in their community and remain independent as they age. They wanted their logo to create a symbol of support for this independence.
They wanted people to relate to an picture, not an abstract symbol. The logo would be on their website and material printed in both color and black & white. A crisp, high-contrast pictorial symbol was the final solution.
In their first year as an organization, this new logo and their new coalition-building website, helped them rally a large community workforce with nine workgroups, thirty partners and lots of momentum for change.