Health Care Illustration
For Honoring Choices Massachusetts
Honoring Choices Massachusetts is a statewide non-profit organization that helps people make a health care plan and put it into action. In their effort to reach medical professionals and consumers alike, they find unique ways to visualize and explain core concepts. mhcDesign created this cartoon illustration to make clear the different stages of health an individual may experience in their lifetime.
We began with a core branding graphic — their dark blue branding swoop. It is the shape of a statistics curve representing a person's health journey throughout life. (Plus it is simply eye-catching.) Then we transformed it into a road and added people representing of all walks and stages of life. It became the "Journey" graphic.
Illustrations help explain concepts
Honoring Choices used variations of the graphic in presentations to illustrate a variety of concepts. For example, for the top image, we added words to define the phases of health care. For the bottom image, we used the illustration as part of a chart that helps professionals understand which kinds of action and documentation is appropriate for which stages of health.
Illustrations can add to branding
Most importantly the "Journey" illustration has become a cornerstone content graphic because it reinforces the inclusiveness and positive outlook that are big parts of the Honoring Choices Massachusetts brand. Everyone can create a plan for their health care at any stage of life and expect their choices to be honored.