Our Capabilities: Print Design, Web Design, Web Maintenance

Logomark for mhcDesign, Marlborough, MA

Here's what we do.

We create printed material and websites to reach and engage your customers.

Pictures are worth a thousand words and good graphic design creates customer engagement. This is true for both print design and web design. mhcDesign creates beautiful, engaging content for your customers whether in printed material or on websites. As a result, we are able to coordinate your branding seamlessly across media. Additionally, we can help you with the technical aspects of printing, web maintenance, SEO and fast, secure web hosting. 

You may have a simple, one-time project or you may need ongoing periodic design help. From logos and illustrations to brochures and WordPress web design, we love to find solutions that fit your specific goals. See examples of our work in our portfolio.

Check out our capabilities and some starter ideas. 

The ideas and questions are for those who like to strategize first. If you just want to jump in and let us guide you, we can do that too!

View of designer working on sketches for print design or web design.

Print Design And Web Design

Print design and web design do have some different considerations. But the broader principles of design and visual communication apply to both printed material and the screen. We understand these principles at a deep level and use them to your best advantage.  

A Good Eye Makes A Big Difference

User expectations of beautiful, effortless websites that provide good information have grown immensely in a short amount of time. Do-it-yourself tools to make your ideas come alive on websites or with quick printing are quickly becoming easier and more accessible. But the need for professional skill and visual judgment remains — a good eye makes a big difference. 

Our Philosophy

Good questions lead to great design. We start with why you need something and who you want to reach. Once we know that, then we can decide what to make and how to make it look great. 

The visual presence of your printed piece or website supports the content and meaning of what you offer. In other words, design should be beautiful but it is not just a pretty face. It serves an essential purpose in communication.

Here are some types of graphic design you might need for any media:

  • Visual design for communication using typography, layout, color and images
  • Logos, illustrations, icons, infographics, patterns and backgrounds
  • Photo retouching (adjusting color, lighting and "cleaning up" images)
  • Photo compositing (combining images)
Print design magnifying loop ready for designer to inspect cmyk dot pattern.

Print Design and Production For Marketing Material

We prepare your printed marketing materials with the right layout and color settings so your products shine. We can help you understand the many options, get informed quotes and make sure the paper you use is appropriate for your design. 

There are many exciting, affordable options these days for short run printing. Large format prints, trade show banners, really cool stickers and all kinds of brochures to name a few. As with all design projects, we start with design research and ask you good questions to narrow down what the best type of product is for your goal. Then we create good content and a design that supports your communication.

Here are some starter questions to help you think about your project:

  • What would make this project a success? What do you hope to achieve?
  • What is unique about your business or what are its strengths?
  • How do you plan to use your print design or marketing material? 
  • Do you have branding guidelines to follow or samples of previous work you would like to match?
View of responsive WordPress web design seen on three size screens. A laptop, a tablet and a phone.

WordPress Web Design

We build WordPress sites because it is a great "engine" to build upon. WordPress is an open source platform and is free for designers and developers to modify. Much of the functionality you will need is already built in. Therefore designers and developers can customize a WordPress theme without starting from scratch. We like it because it allows us to make stellar sites affordable to small businesses.

The WordPress community is large. In fact, the platform is currently used by 29% of the internet. This makes it easy to connect to professionals you may need in the future. Therefore the large, vibrant community increases the longevity of the site for you.

Creating a website for your company requires some deep thinking up front. It's your virtual storefront or office so you want it to be welcoming and clear for customers to know what you do and how to get around on the site. 

Here are some questions that will help you start thinking about your site:

  • What would make this project a success? What do you hope to achieve?
  • What is unique about your business or what are its strengths?
  • Are there a few websites you admire? Have you visited the websites of your competition?
  • What are the types of information you need to have on your website?
  • Does a particular demographic, like age or culture, use your services?
  • What will people need to do on your site?
  • Imagine the details of two different types of customers using your site. What would each of them want to find?
A laptop opened to a screen showing an analytics for web maintenance.

Web Maintenance, SEO And Site Improvement

Websites are dynamic bundles of information, growing and changing with your organization. So after we build a dynamite site, we offer to help it grow and keep it safe by providing fast, secure hosting and web maintenance for your WordPress site. By tailoring the web maintenance to your specific needs and your schedule, you get the best value from our time. If you prefer to do the editing on your site or if you want to create blog posts, we can help you learn how.

Search engines want you to be full of relevant content, be fast, be secure and use keywords your customers use while searching for you. Here's a checklist of best practices to make sure you get found and remain secure. 

We can help with all of these web maintenance and improvement items:

  • Create good content on your site. Search engines like good content — the kind your customer would like.
  • Text should be structured for search engines and contain good keywords.
  • Optimize images to be good quality but small in memory (10-100 kilobytes for most images would be a good goal).
  • Choose a fast, secure host.
  • Choose a well-built theme developed with page-load in mind.
  • Update often, for security reasons. As soon as updates are released.
  • Insist your website contributors use good password practices to log in.
  • Integrate social media with your site and ask for reviews.
  • Set up Google Analytics for insight about site visitors.
  • Register with major search engines and submit site maps to each.
  • Create a "Google My Business" page to show up in Google's special top section for local businesses.

Tell us your story.

Let's make something awesome.